The Origin Story

The name Five West Trading Co. stems from the roots of our family farm in Raven, Alberta, which is West of the Fifth Meridian. Dana has always felt a sense of belonging when out at the family farm, and she gets that same feeling in the Western fashion scene.

Owner Dana Stoyberg with Horse

Meet the Owner

Hi everyone! I’m Dana Stoyberg, I grew up in Red Deer, Alberta, but spent any moment I could at our family farm in Raven, Alberta. I always appreciated fashion and clothing, but it wasn’t until about 2018 that I found my love for Western fashion. I love finding quality essential pieces that can be dressed up or dressed down for any occasion.

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Meet our Models

  • Dana

    Height: 5’9”
    Top Size: M
    Bottom Size: M
    Jean Size: 29

  • Carly

    Height: 5’3”
    Top Size: Small
    Bottom Size: Small
    Jean Size: 26

  • Jaclyn

    Height: 5’6”
    Top Size: Small
    Bottom Size: Small
    Jean Size: 27

  • Lindsey

    Height: 5’5”
    Top Size: Small
    Bottom Size: Medium
    Jean Size: 27

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Western Mercantile for the Wild at Heart

Modern • Western • Chic
Discover our handpicked collection for a touch of western influence in your wardrobe.

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